---
title: "Tottenham: Journalist excited by ‘serious’ naming rights update"
canonical: "https://www.footballtransfertavern.com/tottenham-hotspur-stadium-naming-rights-news-google-levy/"
type: "post"
language: "en-GB"
author: "Emilio Galantini"
section: "Follow up"
published: "2022-10-17T18:15:42Z"
modified: "2022-10-17T18:15:42Z"
---

# Tottenham: Journalist excited by ‘serious’ naming rights update

**Journalist Dean Jones has been left excited by some ‘really serious’ potential [Tottenham Hotspur](https://www.footballtransfertavern.com/tottenham-hotspur-news/) Stadium naming rights news.**

### The Lowdown: Spurs in ‘meaningful’ Google talks…

As reliably reported, the [Premier League](https://www.footballtransfertavern.com/premier-league-news/) giants are in ‘[meaningful talks](https://www.90min.com/posts/tottenham-meaningful-talks-google-stadium-naming-rights)‘ with technological giant Google over a mega-money naming rights deal.

Spurs chairman Daniel Levy has been aiming to secure a blockbuster off-field agreement since the club moved to their state-of-the-art new ground in 2019, with the likes of [Amazon and Nike previously linked](https://www.football.london/tottenham-hotspur-fc/news/google-nike-tottenham-hotspur-stadium-25221288) with a possible naming rights agreement.

To this effect, the north Londoners even [hired](https://www.standard.co.uk/sport/football/tottenham-news-todd-kline-chief-commercial-officer-stadium-naming-rights-deal-b919582.html) former NFL executive Todd Kline, who has a wonderful track record with such deals, having [helped the Miami Dolphins](https://www.standard.co.uk/sport/football/tottenham-news-todd-kline-chief-commercial-officer-stadium-naming-rights-deal-b919582.html) to secure their own agreement at one stage.

### The Latest: Jones excited by ‘really serous’ potential stadium deal…

Jones has been left excited by the prospect of Spurs agreeing a deal with Google over the lucrative naming rights for their stadium.

[Tottenham latest news!](https://www.footballtransfertavern.com/web-stories/tottenham-latest-news-3/)

Speaking to [GiveMeSport](https://www.givemesport.com/88070327-tottenham-daniel-levy-could-clinch-really-serious-deal-at-hotspur-way), he claims that it would be a seminal moment for Tottenham’s finances, stating: *“It would be a really serious moment for the club, because you start to wonder, on the back of a matchup like that, what else could become possible both on and off the pitch?”*

### The Verdict: Get it done…

Spurs could be line for a real financial windfall if they team up with a stadium sponsor, and we believe that reaching an agreement with a ubiquitous brand name like Google is among Levy’s most serious priorities right now.

\[freshpress-quiz id=”397976″\]

The stadium was a drain financially during the pandemic, with the club [accumulating real debt](https://www.skysports.com/football/news/11675/12476488/tottenham-post-80-2m-2020-21-pre-tax-losses-as-debt-rises-101m-daniel-levy-we-remain-ambitious) as supporters were not allowed to attend matches for almost a year.

If Google and Spurs can shake hands over the naming rights sponsorship, it could hand the north London club a much-needed boost economically after [posting massive losses](https://www.skysports.com/football/news/11675/12476488/tottenham-post-80-2m-2020-21-pre-tax-losses-as-debt-rises-101m-daniel-levy-we-remain-ambitious) in recent times.