---
title: "Tottenham: Kieran Maguire makes stadium claim"
canonical: "https://www.footballtransfertavern.com/tottenham-spurs-kieran-maguire-oleksandr-usyk-anthony-joshua-tottenham-hotspur-stadium/"
type: "post"
language: "en-GB"
author: "jonathan radcliffe"
section: "Features"
published: "2021-10-05T16:40:40Z"
modified: "2021-10-05T16:40:40Z"
---

# Tottenham: Kieran Maguire makes stadium claim

**Football finance expert Kieran Maguire says events such as Anthony Joshua’s fight against Oleksandr Usyk could help Tottenham sell the naming rights to their stadium for the £250,000,000 they are looking for.**

### **The Lowdown: Spurs host huge bout**

Recently, Joshua’s heavyweight boxing bout with Usyk took place in front [a full capacity crowd](https://www.sportingnews.com/us/boxing/news/anthony-joshua-vs-oleksandr-usyk-purse-salaries-how-much-money-will-they-make-for-2021-fight/1ah0f8jmqo0qu1avevyionwd72#:~:text=According%20to%20InsiderSport%2C%20Joshua%20vs,Tottenham%20Hotspur%20Stadium%20in%20London.) at the Tottenham Hotspur Stadium.

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Joshua lost the fight, but the glamour of the event can only be good news for Tottenham as a brand.

### **The Latest: Maguire impressed**

[Speaking to Football Insider](https://www.footballinsider247.com/tottenham-close-in-on-250m-windfall-after-spectacular-night-maguire/), Maguire discussed Tottenham’s ability to attract naming rights offers for their stadium. He said:

> *“I think it helps Spurs from a negotiation perspective.*
>
> *“It was a spectacular event, with the exception of the result. That can only enhance the club’s ability to broaden the global scope of what they can offer.*
>
> *“That therefore makes it more attractive to a sponsor. But it seems a lot of money, however, £25m.*
>
> *“Man City got more than that, but that was on the back of the stadium that people were looking for a name for.*
>
> *“But they are calling it the Tottenham stadium deliberately. As soon as people start calling it White Hart Lane, it becomes much harder to get a deal.*
>
> *“That’s because people will not refer to it by its new name. That means the sponsor doesn’t get as much publicity.*
>
> “*If you can’t persuade people to use the corporate name, that is to the detriment of their negotiating position.”*

### **The Verdict: Financial boost**

It was recently revealed Tottenham are looking for £25m per year over 10 years, which would end up seeing Tottenham receive a fee of [£250m](https://www.footballinsider247.com/sources-tottenham-in-talks-over-250m-naming-rights-deal/). [As per 90min.com](https://www.90min.com/posts/football-most-lucrative-stadium-naming-rights-deals-ranked), that would make Spurs’ ground the most lucrative in terms of sponsorship.

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Of course, that is a huge amount. However, given the stadium is already luring in massive corporations like the NFL ([nfl.com](https://www.nfl.com/videos/new-tottenham-hotspur-stadium-opens-in-london-will-host-two-nfl-uk-games-426825)), it is clear it can be used for more than just football matches, which makes it an interesting proposition for plenty of companies. For Daniel Levy and co, therefore, a financial boost could be just around the corner.

***In other news, [this man has been urged to leave Tottenham.](https://www.footballtransfertavern.com/tottenham-hotspur-news/tottenham-spurs-dele-alli-kevin-phillips-milton-keynes-dons-aston-villa/)***