Carlton Palmer believes Adam Reach will prove to be a shrewd piece of business and could help fire West Bromwich Albion to an immediate Premier League return.
Reach was among a host of players to be released by Sheffield Wednesday when his contract expired at the end of June.
Despite suffering relegation to League One with the Owls last season, promotion favourites West Brom acquired the winger’s services a matter of days before their Championship campaign got underway with a stalemate at Bournemouth.
Will Adam Reach be a success at West Brom?
The 28-year-old, who boasts 306 appearances in the second tier of English football, is yet to make his Baggies debut but will give new boss Valerien Ismael another wide option following Matheus Pereira’s exit for Saudi Arabian outfit Al Hilal.
Former West Brom and Sheffield Wednesday midfielder Palmer believes Reach will thrive under the guidance of Ismael, who moved into the Hawthorns dugout as Sam Allardyce’s successor in June.
Speaking exclusively to The Transfer Tavern, Palmer said: “I think Adam has a lot of potential.
“It’s very difficult when you’re in a struggling side which doesn’t have too much ambition or desire, but Adam is a very talented player.
“I could always see him going to somewhere like West Brom and being part of a promotion-chasing team.”
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