West Brom have made a move for Reading striker Lucas Joao as they look to sort their striker shortage, according to a new transfer rumour.

The Lowdown: West Brom need a striker

Steve Bruce is already under pressure with just four Championship matches played this season, failing to win any of their games to date.

The Baggies' current plight hasn't been helped by Daryl Dike's absence from the team, with the American not expected to return from a thigh injury until much later in the year.

The search is on for a new striker and it looks as though West Brom may have identified their primary target.

The Latest: Baggies make move for Joao

Taking to TwitterFootball Insider's Pete O'Rourke says the Baggies are 'exploring a move' for Joao, with Bruce keen to improve his attack:

"West Brom are exploring a move for Reading striker Lucas Joao as Steve Bruce looks to add to his attacking options. Not an easy deal to do but Joao is on West Brom's radar."

The 28-year-old is now into the final year of his current deal, meaning the Royals could be forced to sell him this summer rather than losing him on a free transfer next year.

The Verdict: Strong attacking option

Joao could be an excellent signing by West Brom, with the Portuguese attacker now an experienced attacker who has consistently performed in the Championship.

He has scored 65 goals in 208 appearances in the competition, as well as winning two caps for a Portugal side featuring the likes of Cristiano Ronaldo, Bernardo Silva and Joao Felix.

Joao could come in and provide competition for Karlan Grant, potentially even usurping him as a regular starter without Dike available. Reading boss Paul Ince has described him as a 'great finisher' - something that is badly needed at the Hawthorns.