Peterborough director of football Barry Fry has told The Transfer Tavern in an exclusive interview that West Ham are more likely to move for Adam Armstrong than Ivan Toney this summer.

West Ham have been credited with an interest in both strikers. According to Football Insider, the Hammers are one of multiple Premier League sides who are keen on the Blackburn Rovers man.

Elsewhere, The Sun have claimed that Toney is one forward the east London club have identified in their search for reinforcements ahead of the new campaign.

It is the former, though, who Fry sees as the most realistic option for West Ham. He told TT:

"I don't think West Ham would go to that much [Brentford's valuation] for Ivan, they wouldn't.

"Whereas Adam Armstrong, I can see them having a punt on that, because he'd be a lot cheaper."

Armstrong was in terrific form in the Championship last season, scoring 28 goals in 40 appearances. It makes it little surprise that the Englishman is one striker the Hammers are looking at as manager David Moyes looks to bolster his attacking options.

However, that does not look like it will be an easy deal either, with Football Insider stating that Southampton are winning the race for the 24-year-old.