West Ham United are reportedly plotting a January transfer bid for Blackburn Rovers attacker Ben Brereton Diaz. 

The Lowdown: Previous interest in Brereton Diaz

The Hammers were linked with a move for the Chile international during the previous summer transfer window but nothing came of it.

With Brereton Diaz's current contract at Ewood Park set to expire at the end of the season, the upcoming January window could be the last chance for the Lancashire club to potentially cash in on the player rather than risk losing him as a free agent in the summer.

Now it appears that the Hammers are keen on reigniting their interest in the attacker and bringing him to the London Stadium.

The Latest: A January transfer move on the cards

According to a recent report from Football Insider, the east London club are plotting a January move for Brereton Diaz, who some West Ham scouts were watching over the weekend.

The report also adds that David Moyes is a big admirer of the player and has made it clear to his scouts that he would like to see the Blackburn star added to his squad in January.

The Verdict: A smart move for West Ham

Hailed as an "elite" player by Gary Brazil, Brereton Diaz has scored 51 club goals throughout his career at senior and youth levels from 208 appearances.

Not only is the 23-year-old the Championship's joint-top goalscorer with nine to his name, he's also had more shots at goal than any other player in the division (61).

He also has the second-highest number of shots on target in the league (21), which could make him a useful signing for the Hammers given how they have the worst percentage in the top flight for shots on target (25.6%) prior to their game against Crystal Palace.

Moving forward, given how highly Moyes seemingly rates him, securing a January deal for Brereton Diaz could be a very smart investment for the Hammers to make.