According to Noticias de Gipuzkoa, translated Sport Witness, West Ham United boss David Moyes holds a crucial advantage in the race to sign Real Sociedad forward Adnan Januzaj.

The Lowdown: Moyes eyeing reunion...

The Belgian attacker is reportedly on West Ham's radar this summer window as Moyes sets his sights on possible additions in more advanced areas of the squad.

Watford pair Emmanuel Dennis and Ismaila Sarr are said to be of real interest to the east Londoners as well as club transfer chief Rob Newman seemingly adopts a scattergun approach.

Januzaj could return to the Premier League on a Bosman deal, though, making him a potentially attractive option for GSB and Moyes.

The Latest: West Ham in the lead...

According to Noticias de Gipuzkoa (via Estadio Deportivo and Sport Witness), West Ham are 'in the lead' for Januzaj due to one crucial advantage.

Indeed, it is believed their 'superior' finances and ability to pay the 27-year-old's wage demands propel them ahead of other suitors like Real Betis - seemingly gifting the Hammers pole position.

The Verdict: Advance?

Januzaj is a player Moyes knows well from their time together at Old Trafford, and while things didn't work out at Man United, the dynamic winger has since gone on to impress at Sociedad.

According to WhoScored, over his La Liga appearances last season, he stood out as one of their most effective attacking players - completing the joint-most successful take-ons per 90 in their squad.

Januzaj also averaged the fifth-highest rate of attempts at goal and third-most key passes made per match in that time (WhoScored), proving to be both an individual threat and creative presence.

Former England star Paul Scholes lavished praise on the player for his outing against United in the Europa League last year, backing ESPN reporter David Cartlidge's claim that Januzaj can be 'gifted' and 'very special' (Twitter).

On a free deal, this move could be fairly low risk from West Ham's perspective, providing the wage demands aren't truly astronomical.

In other news: 'In negotiations' - Journalist says club are 'considering' West Ham bid for 'superb' striker, find out more here.