West Ham United boss David Moyes is desperate to sign a new striker target as news emerges on Aston Villa star Ollie Watkins, as per insider reports.

The Lowdown: Irons eye striker...

The Irons and Moyes, reportedly convinced that Atalanta striker Duvan Zapata had signed in the late hours of January, thereby ending West Ham's long search for a forward, were left bitterly disappointed (The Evening Standard).

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Phone calls to the Colombian's representatives were unanswered with the 31-year-old going AWOL, leaving Moyes stranded without a senior back-up option for the second half of 2021/2022.

Their quest to add a new central striker now continues into the next summer transfer window, and according to club insider Claret & Hugh, the Hammers boss is very keen on Premier League star Watkins.

The Latest: Moyes sets sights on Watkins...

Moyes has allegedly been 'seriously tracking' the 26-year-old in his quest to finally fill the striker's position.

Watkins is the Scotsman's top target, and despite Steven Gerrard's side being adamant they won't sell, it is believed that won't stop West Ham from attempting a move.

A 'key London Stadium insider' told C&H: “It’s become clear Villa are not interested in selling the player but that won’t stop us trying.”

The Verdict: Move on...

There are various stumbling blocks to this move, not just Villa's strict no sale stance, but also the fact he could cost around £60 million, according to reliable reporter Luke Hatfield.

Moyes' interest is certainly understandable given Watkins' status as a fairly young England international with proven goalscoring ability over the last few seasons.

He's also been called 'unbelievable' by Villa pundits like Dan Bardell (via This is Futbol), but given the appear to make West Ham's life difficult in attempts to land the striker, it could be best to move on for now and look at alternatives.

In other news: West Ham insider makes contrary Rice claim in big boost for Moyes, find out more here.