According to journalist Ekrem Konur, West Ham United have now 'prioritised' the signing of striker Tammy Abraham this summer and pencilled in a timeframe for crunch talks.

The Lowdown: Abraham on the agenda...

The 23-year-old has been linked with a move to the Irons for quite some time, with reliable reports as far back as April detailing their interest (The Telegraph).

However, his £40 million valuation has always been an obstacle for the club and may remain one fatal caveat.

C&H outlined Manchester United ace Jesse Lingard as one of the main priorities for manager David Moyes, but as per Konur, attention has now seemingly shifted to Abraham.

The Latest: West Ham set for Abraham talks...

The journalist, writing on Twitter, has claimed that West Ham will prioritise landing Abraham from Chelsea this summer.

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He also says that the Hammers 'will hold talks' for the forward 'next week' as they aim to potentially get around his lofty valuation with a new transfer plan.

According to Konur, West Ham want to sign Abraham 'on loan with a buyout option' rather than simply paying the permanent fee straight up.

The Verdict: Get it done...

West Ham would be right to prioritise the signing of Abraham this summer as the start of 2021/2022 looms dangerously close.

Moyes arguably needs to add a new striker to his ranks above all else if he has any hope of building upon the Irons' incredible 20/21 season.

Michail Antonio's injury record proved a concern last campaign and left West Ham very short of numbers going forward, with Abraham looking like a good solution.

Lauded as a 'phenomenal' player recently by former Premier League coach Alex McLeish (Football Insider), he has also bagged a fairly solid 21 goals in 37 Premier League starts over the last two campaigns in total (WhoScored), suggesting he could become quite prolific with more regular starts.

In other news: 'Blimey', 'I am salivating'...West Ham fans flock to 'exciting' club announcement, find out more here.