---
title: "West Ham: ExWHUemployee shares news on London Stadium naming rights"
canonical: "https://www.footballtransfertavern.com/west-ham-united-london-stadium-naming-rights-news-latest-rumours/"
type: "post"
language: "en-GB"
author: "Will Seager"
section: "Premier League News"
published: "2022-10-09T17:10:47Z"
modified: "2022-10-09T17:10:47Z"
---

# West Ham: ExWHUemployee shares news on London Stadium naming rights

**[West Ham United](https://www.footballtransfertavern.com/west-ham-news/) [insider ExWHUemployee](https://twitter.com/ExWHUEmployee) has shared fresh news surrounding the announcement that the naming rights for the London Stadium have been made available.**

### **The Lowdown: Hammers’ move to the London Stadium**

Back in [2013](https://bleacherreport.com/articles/1577277-west-ham-signs-99-year-lease-with-londons-olympic-stadium), it was announced the Irons would be leaving Upton Park and moving to the Olympic Stadium for the 2016/17 season.

After hosting the 2012 London Olympics, the Hammers agreed a [99-year deal](https://bleacherreport.com/articles/1577277-west-ham-signs-99-year-lease-with-londons-olympic-stadium) with the owners of the stadium, London Legacy Development Corporation.

Consequently, West Ham’s new ground became known as the London Stadium.

### **The Latest: Ex’s claim**

According to [BBC Sport](https://www.bbc.co.uk/sport/articles/cv2pdxg4vvpo), West Ham’s landlords would be willing to consider negotiations surrounding naming rights for the London Stadium if the club offered them £4m-a-year.

This comes as the London Legacy Development Corporation have [struggled to find a partner](https://www.thewesthamway.com/2022/10/07/hammers-handed-stadium-offer/) to take on the rights, which has consequently led to financial issues regarding the stadium.

When questioned about the Hammers taking on the naming rights of the London Stadium, ExWHUemployee told [The West Ham Way](https://www.thewesthamway.com/2022/10/08/the-editors-exclusive-saturday-8th-october/):

“I think it would be really good move for the club because hopefully the new naming rights will be able to generate us more income.

“That said I do actually quite like the name “The London Stadium” now. I hope whatever the new name is though it has a relevance to our history or identity rather than just being the name of the sponsor. For example, “The Umbro Stadium” isn’t for me.

“However, I do not believe the club will actually pursue this from what I understand.”

[West Ham latest news!](https://www.footballtransfertavern.com/web-stories/west-ham-latest-news-5/)

### **The Verdict: Financial boost?**

West Ham have been frustrated by the lack of success in finding a sponsorship partner for the stadium, which in turn has impacted potential revenue for both the club and LLDC.

Therefore, with a potentially reduced offer, both parties could reap financial reward from the deal.

\[freshpress-quiz id=”410788″\]

However, having entered their sixth season at the ground, fans will have become accustomed to the ‘London Stadium’, meaning a change to anything other than the Boleyn could cause uproar amongst Hammers.

Either way, a potential agreement appears to be out of the question for the east London club.