Celtic announced the signing of Polish striker Patryk Klimala on Tuesday and broke the news by utilising social media platform TikTok, leading supporters to label the announcement as ‘tragic’ and ’embarrassing’.
The club tweeted (via @CelticFC) that they had launched an official channel on TikTok, with @MansonDean sharing the video that the Hoops posted about signing Klimala. It shows Celtic’s official mascot Hoopy running towards a camera along with a message saying ‘Who’s our new signing? Patryk Klimala’ before turning and running off excitedly, all to the accompaniment of ‘Dance Monkey’ by Tones and I.
https://twitter.com/CelticFC/status/1217078062627672065
TikTok, which was previously called musical.ly, is a social media platform for creating and sharing short video clips of 15 seconds or less (as per slate.com) and has 500 million active users worldwide.
Celtic also posted about the signing of Klimala on their official website celticfc.net, with the 21-year-old joining from Jagiellonia Bialystok in his homeland after scoring seven goals in 17 league games this season. According to The Scottish Sun, the striker cost the Hoops £3.5m.
These Celtic fans on Twitter did not approve of the club using TikTok to unveil Klimala on Tuesday:
We have became a banter club delete this immediately
— Quinny (@quinny_88) January 14, 2020
Delete or I will go to the police
— Aidan Hardie (@Aidan_Hardie) January 14, 2020
Admin deserves a r̶a̶i̶s̶e̶ P45
— Rissy 67 (@Rissy67_) January 14, 2020
That video is tragic lads
— Damon Weir the Champions (@DamonW44) January 14, 2020
I hate this club
— Best right back in the world stan account (@FabFrimpong) January 14, 2020
Delete now as this is embarrassing
— (@mickf1888) January 15, 2020
Worst way possible to announce a new signing, blocked until you fix this.
— P. (@1_paulDonnelly) January 14, 2020
Whit???? pic.twitter.com/YzfLljvI6w
— Paul Sutherland (@PaulSuth) January 14, 2020
What did you make of Celtic announcing Klimala’s arrival on TikTok? How do you think the striker will fare out at Parkhead? Comment below with your views!
