Celtic are holding out for a £15m fee for Kristoffer Ajer, with Norwich City keen to take the defender to Carrow Road, according to Football Insider.

The Lowdown: Rejected bids

Ajer has made it clear that he wants to leave Celtic this summer, but the Hoops aren’t making a transfer straightforward. They rejected £10m bids from Norwich and Bayer Leverkusen at the end of June, with the Norwegian unhappy about those turned down offers (The Athletic).

It now seems as if Celtic are holding out for £5m more, with Norwich pushing hard for the 23-year-old’s services.

The Latest: Source shares update

According to Football Insider, who were informed by a Celtic source, the Hoops have made it clear to agents and intermediaries that they want to secure a £15m fee for Ajer.

Celtic are looking to drive up the price with more than one club interested and Norwich are set to return with an improved offer as the Canaries have made a centre-back signing their priority.

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The Verdict: McKay playing a dangerous game

Ajer has just 12 months remaining on his Celtic Park contract and is valued at £6.3m by Transfermarkt.

Celtic CEO Dominic McKay appears to be playing a dangerous game, for if both Norwich and Leverkusen move on to other targets, Ajer could end up securing a free transfer in January for next summer. That would leave the Hoops with nothing, so it may be wise to accept an improved offer from Norwich, even if it doesn’t match Celtic's £15m valuation.

It will be a masterstroke if McKay manages to secure £15m for the Norwegian, but the CEO seems to be playing with fire at this moment in time.

In other news: UEFA Pro Licence coach keen to work with Ange Postecoglou at Celtic, find out more here.