Glasgow Rangers’ Commercial and Marketing Director James Bisgrove has revealed that the Gers are closing to selling 500,000 products in association with Castore.
Bisgrove discusses Castore
Despite a few teething problems following the confirmation of their partnership last year – there were reports of kits arriving late (Rangers News) and being damaged upon reaching their destination (The Scottish Sun) – Rangers and Castore now appear to be working well together.
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Bisgrove was speaking with Ross Wilson during a Rangers webinar and he revealed just how well the agreement is going. He said:
“Ten months in, it’s been a remarkable period for us and Castore as an organisation.
“The numbers in which merchandise has been bought through the official channels has been phenomenal. We’re close to half a million products being sold across strips, training wear, lifestyle, accessories and the champions collection of products.”
Boost for Rangers
The number revealed by Bisgrove is huge, especially in a season where they cannot have fans at Ibrox. Even if 500,000 purchases were made only of the cheapest product available on the club’s online store – an A5 notepad soft cover (shop.rangers.co.uk) – that would still equate to a revenue of £1.28m. Obviously, the actual figure is going to be an awful lot higher than that.
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As mentioned previously, there were initial concerns when the £25m deal was signed off (The Athletic), but now helped by the success of the Gers on the pitch, it appears to be a match made in heaven. The future looks bright for the 55-time Scottish champions.
In other news, many Rangers fans love this man’s pre-Old Firm comments.
