I can exclusively reveal to Tavern readers of an another impending and bold PR move to be announced by Tottenham Hotspur Footbal Club. Audere Est Facere became To Dare Is To Do and this will soon become Nunquam Scienter Undersold.
We’ve more partners than John Lewis.
The partnership agreement will see the two Clubs working together in respect of players, coaching, best practices and commercial relationships.
THFC OFFICIAL SITE
But what does this actually mean?
Wading through many forums message boards and the social networks this morning there either appears to be a little common or garden confusion (thick people) or some classic Tottenham transfer window tetchy angst doing the rounds.
‘We’re now officially Real Madrid’s feeder club!’ Well, this accusation says more about the fragile mindset of those shouting , opposed to the rather harmless and potentially quite cool reality.
We also have a similar relationships in place with the Brazilian side Internacional, Hong Kong side South China, San Jose Earthquakes in the USA and South Africa’s Super Sport United. Now I don’t frequent these side’s online offerings, so I can neither confirm nor deny that upon hearing of their ‘relationship’ deals with Spurs their fans retreated beneath their kitchen tables and assumed the fetal position.
“The strong relationship and affinity between our two clubs has resulted in the cementing of a longer-term partnership and the successful transfer of Luka Modric. We are delighted to welcome Luka and look forward to working closely with Tottenham in the coming years.”
Real Madrid FC
The reality is that this agreement is a just yet another quietly intelligent, mature and low key deal from the Club’s board. Football club ownership was once the province of failed second hand car dealers and other assorted ne’er-do-wells. You could argue that many of the same principals apply; it’s just the money that’s been upped. Far Eastern despots on the run, Oligarchs, Sheikhs and wannabe Bond villains now take up the modern mantel.
Getting shot of Luka Modric wasn’t desirable, but the Tottenham board played a blinder. To argue otherwise is …shall we say ambitious. You can’t make a player play. Footballer contracts are worth less the cost of the liberally consumed nitrous oxide consumed by the clowns that construct them.
But thankfully, you can still stipulate who you will sell to and who you will not. To quote one glorious line from many in Stanley Kubrick’s The Shining. ‘Your money is no good here. Orders from the house.’ Given the utterly abysmal swap of Berbatov for ‘some mirrors and some beads’ , this deal is to Levy & Co.’s absolute and credit.
This transfer window closes in a matter of days. If you can’t cope, I don’t really don’t blame you but I equally I really don’t want to hear you. Nobody likes a whiner.
Harry Hotspur has redefined blogging. His typos have redefined language. His dreadful blog is here.
