Aston Villa are eyeing a move for Blackburn Rovers forward Ben Brereton Diaz, according to TEAMtalk.

The Lowdown: Brereton Diaz profiled

Brereton Diaz, hailed as a ‘beast’ by former Blackburn boss Tony Mowbray, is primarily a centre-forward but can also play on either wing.

The 23-year-old has scored 46 senior goals for club and country – 22 of which came in the Championship last season.

Described as the ‘face of Pepsi’ in Chile due to massive marketing campaigns following his international success, Brereton Diaz is into the final 12 months of his Blackburn deal and is unlikely to pen new terms, and it looks as if Villa are one side keen on his services.

The Latest: Villa interest

TEAMtalk provided a transfer update regarding Brereton Diaz on Tuesday morning. They claimed that Spanish side Sevilla are eyeing a move in the January window when the forward could sign a pre-contract agreement.

However, the report also said that Villa, Bournemouth, Nottingham Forest and West Ham are ‘checking’ on the player but have ‘baulked at the asking price’.

The Verdict: Sarr alternative?

It appears as if NSWE and Johan Lange are on the hunt for a new marquee attacker before the window closes, with a move for Ismaila Sarr recently falling through.

Villa agreed on a £25m deal for Sarr, and you’d expect that Brereton Diaz could be cheaper due to his contract situation and £14.4m Transfermarkt valuation.

He’s just come off his best season in front of goal and has already netted twice during the current campaign playing on the left, so he may prove to be a smart alternative despite initially baulking at the asking price.