Oliver Ntcham, who is currently on loan at Marseille, could wind up staying at Celtic following the collapse of France's TV deal, according to football finance expert Kieran Maguire.

The lowdown

French football was pushed to the 'brink of financial ruin' when a €1.15bn (£1bn) TV deal with Mediapro collapsed in December. Canal+ stepped in but have only paid a total of €365m (£315m) ,via SportsPro.

Ntcham made the move to the south of France at the end of the winter transfer window. The loan agreement contains an option to buy for £4.5m, but the move hasn't worked out.

The midfielder was immediately engulfed in controversy when manager Andre Villas-Boas was sacked after voicing his displeasure with the signing, while he has gone on to play for only 118 Ligue 1 minutes across four appearances.

The 25-year-old's £15,000-per-week Celtic contract expires in June 2022.

The latest

Speaking to Football Insider, Maguire warned Celtic that compromise would be necessary if they were to offload the Frenchman this summer.

"I think they are going to have to be pragmatic in terms of the asking price," the football finance expert said.

"If we take a look at what Celtic have done historically, they have usually made one big sale and that has generated £10million, £15million or £20million.

"But the market for mid-tier players is going to be significantly impacted, especially with the collapse of the French TV deal.

"French clubs are going to have to accept whatever offer comes in, to a degree. They are desperate to make ends meet.

"It could mean Ntcham ends up staying at Celtic."

The verdict

Following these developments, Celtic will surely be kicking themselves for rejecting FC Porto's £13m offer for Ntcham back in 2018.

With only a year left on his contract and with his loan move backfiring, his value must have plummeted, maybe even below £4.5m.

A new manager might, in the circumstances, look to help Ntchem try and revive his career at Celtic instead.

In other news, read the latest on the Celtic future of Ntcham's compatriot Odsonne Edouard.