It is rare to see a football club attempt to trademark something as big as the name of a city, but that’s exactly what Liverpool FC are planning to do.
Liverpool Is Not For Trademarking
After a magnificent summer of optimism & celebration we are alarmed at FSGs proposals to copyright the name ‘Liverpool’.
This will alienate many fans who cherish the independents who add so much to our fan culture… https://t.co/bsGqHZzKlm pic.twitter.com/Ua42ewtARj
— Spirit of Shankly (@spiritofshankly) July 25, 2019
Business Live report that Liverpool FC have submitted an application to the Intellectual Property Office to trademark the name of the city in a move that will protect the club and supporters from “inauthentic products”, with the club stressing that this move is “only in the context of football products and services”, and will ensure revenue from goods using the word in relation to the Anfield club is channelled back to it.
Of course, Liverpool fans were far from pleased with this news and took to social media to vent their frustrations, with supporter group Spirit of Shankly leading the online protest. Here is what some fans had to say…
#Liverpool belongs to the people not corporates. End of.
— Sharon Jones (@FootiePoet63) July 25, 2019
Yet they allow various travel companies to sell tickets to fans for extortionate prices. @LFC @PeterMooreLFC #WeAreFansNotCustomers
— John Mc Cready (@Nicols30) 26 July 2019
Absolute disgrace if they go ahead with this. How can you trademark a place anyway!?
— Chris (@christhekopite) July 25, 2019
Surely it wont be allowed! Its ridiculous! Very disappointing from FSG and @LFC ….
— Batesy (@pablobates68) July 25, 2019
I’m sorry – just when u wanna think they are decent owners there’s NO signings , more delaying the ground expansion and now this !!
— Jon (@jonbyrne1) July 25, 2019
FSG got this badly wrong. It’s pure greed and erodes the fabric of the club
— St John Handclap The Unbearable (@StJohnHandclap) July 26, 2019
Winning the Champions league & all that is nice but at the end of the day FSG are not here to win things they are here to fill there pockets with doh. Ticket price will rise soon as well. The heart of football if not already is being ripped apart.
— Fitzy (@Ryanfitzpics) July 26, 2019
Could be the worst own goal of all time. Could write a letter to them but as it has liverpool in my address it might infringe the copyright rules they are so desperate to capture. Money grabbing of the highest order.
— Eddie Noonan (@EDtheREDX6) July 26, 2019
Liverpool head into the 2019/20 season on the back of a second-place finish in the Premier League and a sixth Champions League triumph.
