Finance expert Dr Dan Plumley has hailed Manchester United’s fresh off-field partnership with Therabody, Football Insider report.
The Lowdown: Global partnership
United announced last week that they have extended their deal with Therabody ‘by becoming global partners in a multi-year agreement’.
The global wellness technology leader will continue to provide products and solutions for both the men’s and women’s teams as part of training and recovery programmes.
The California-based company will continue to market on Old Trafford match-days and through the club’s digital channels.
The Latest: Plumley’s comments
Plumley, who contributes for Sky Sports, was talking to FI regarding United’s new deal with Therabody, labelling it as ‘really smart’ and ‘clever’.
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“It’s really smart.
“When it comes to maximising revenue, having that tiered approach allows for upgrades. You can see how the relationship works and then upgrade it – it’s working well.
“It’s smart because it de-risks the original investment for both parties.
“So, it makes sense from a business point of view and it’s quite a clever way of doing things.
“You can grow incrementally with current partners and it takes the pressure off trying to find new ones.”
The Verdict: Good to see
Off-field deals are important for any football club, with United no different after they brought in £232million in sponsorship and merchandising income in 2020/21.
Therefore, this new long-term deal with Therabody that has gone global appears to be a shrewd decision by United chiefs. Players will also get the benefits by having access to Therabody products, something that could help in the long run with rest and recovery now a vital part of elite-level sport.
