Journalist Dean Jones has been left excited by some ‘really serious’ potential Tottenham Hotspur Stadium naming rights news.
The Lowdown: Spurs in ‘meaningful’ Google talks…
As reliably reported, the Premier League giants are in ‘meaningful talks‘ with technological giant Google over a mega-money naming rights deal.
Spurs chairman Daniel Levy has been aiming to secure a blockbuster off-field agreement since the club moved to their state-of-the-art new ground in 2019, with the likes of Amazon and Nike previously linked with a possible naming rights agreement.
To this effect, the north Londoners even hired former NFL executive Todd Kline, who has a wonderful track record with such deals, having helped the Miami Dolphins to secure their own agreement at one stage.
The Latest: Jones excited by ‘really serous’ potential stadium deal…
Jones has been left excited by the prospect of Spurs agreeing a deal with Google over the lucrative naming rights for their stadium.
Speaking to GiveMeSport, he claims that it would be a seminal moment for Tottenham’s finances, stating: “It would be a really serious moment for the club, because you start to wonder, on the back of a matchup like that, what else could become possible both on and off the pitch?”
The Verdict: Get it done…
Spurs could be line for a real financial windfall if they team up with a stadium sponsor, and we believe that reaching an agreement with a ubiquitous brand name like Google is among Levy’s most serious priorities right now.
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The stadium was a drain financially during the pandemic, with the club accumulating real debt as supporters were not allowed to attend matches for almost a year.
If Google and Spurs can shake hands over the naming rights sponsorship, it could hand the north London club a much-needed boost economically after posting massive losses in recent times.
