NSWE reportedly changed tact when it comes to Aston Villa’s summer transfer business, according to Birmingham Live.

And, as to be expected, the inside information on Villa’s owners has got a lot of supporters talking on social media.

Birmingham Live were told by a Villa insider last month that Villa had planned for a quiet summer transfer window.

However, as we now know, it has been anything but, with Emiliano Buendia joining on a club-record deal, Ashley Young returning and a £25m offer for Emile Smith Rowe rejected just over a week after the window officially opened.

NSWE had a change in thought when it comes to off-field dealings, as they reportedly see a real opportunity to catch and leapfrog the likes of Arsenal, Everton and Tottenham.

Villa fans react

Ashley Preece of the Birmingham Live shared the story on Wednesday afternoon.

@villareport shared Preece’s claims on Twitter that evening, which led to these Villa fans heaping praise on the club’s hierarchy and one describing the news as ‘exciting’.

"MY OWNERS"
Credit: @catrinedwards18
"Tears in my eyes! This is ambition! MY OWNERS!"
Credit: @JayVtid
"Exciting times"
Credit: @Villacallum
"Absolute legends"
Credit: @AndreVillaGamer
"I love our owners"
Credit: @escapeinpixels
"We are massive"
Credit: @jackavfc1

In other news: Big James Ward-Prowse update emerges, find out more here.