Plenty of Aston Villa fans have been sharing their disappointment online after the club revealed their new sleeve partner.

Online betting and gaming firm OB Sports will feature on the sleeve of Villa’s new 2021/22 kits for the first team playing squad at all home and away first team fixtures.

Cazoo remains Villa’s front of shirt sponsor, so OB Sports will take over from gaming firm LT. Online on the side of the shirts.

Villa are yet to unveil their new strips for the 2021/22 campaign, but it appears that could now just be a matter of time after the sponsorship announcement.

It’s unclear how much the new deal will be worth to Villa, who have already smashed their transfer record this summer by signing Emiliano Buendia.

Villa fans react

Villa shared the news on their official Twitter page on Tuesday morning. These Villa supporters weren’t impressed at all, with one describing the news as ‘very bad’.

"The fact that there is such a thing as a 'sleeve partner' makes me slightly nauseous"
Credit: @wilson_deryck
"Why more betting brands? Listen to your fans, wake up."
Credit: @jbh_andy
"Get rid of gambling sponsors...."
Credit: @sammmsmith_
"Very bad move this one"
Credit: @JBaker_24
"Well, I’ll not be buying next season’s Villa kit then. We should not be associating with online gambling companies."
Credit: @yellowmarlin
"I thought we'd seen the end of betting sponsors at Villa. Sadly not."
Credit: @AVFCWiki

In other news: John McGinn linked with Villa exit, find out more here.