According to a report by the Sun, West Ham United are in a three-way battle with Southampton and Norwich to sign Blackburn Rovers forward Adam Armstrong.

The Lowdown: Armstrong and the Hammers...

Links to Armstrong have been fairly consistent over the last few months, with ExWHUemployee saying back in March that he is on the shortlist of striker targets for GSB and co this summer (Patreon).

A recent report by the Lancashire Telegraph even explained how a Hammers enquiry has already been lodged for the player this summer.

The striking position is said to be a main priority for the club to strengthen this transfer window alongside the acquisition of a star centre-back and Jesse Lingard on a permanent deal (Claret & Hugh).

The Latest: West Ham in three-way tussle...

Bringing an update, the Sun now say that West Ham are still in contention for Armstrong but face a three-way battle to sign him.

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Norwich City and Southampton are the other interested parties tussling it out for the £25 million-rated Championship star.

Meanwhile, Armstrong's current club are already weighing up a replacement in case he does leave Ewood Park.

Indeed, Rovers have apparently set their sights on Blackpool star Jerry Yates as his possible heir.

The Verdict: Perfect target?

Armstrong has earned many admirers from within the Championship and beyond.

Queens Park Rangers manager Mark Warburton showered the 24-year-old with praise back in February, calling him an 'outstanding' and Premier League-level centre forward (West London Sport).

Meanwhile, pundit Gabriel Agbonlahor even told Football Insider that he would be a 'perfect signing' for West Ham specifically.

However, if Blackburn demand £25m for his signature, you could say that it would be a gamble despite his tremendous 29-goal haul in all competitions over 2020/2021 (Transfermarkt).

Armstrong has little experience in the English top flight and West Ham arguably need a forward who is proven at the very highest level and can score consistently against toughest opposition.

Therefore, despite his accolades and plaudits, we believe his price tag could still make him a risky purchase.

In other news: ExWHUemployee drops major West Ham transfer update involving 'phenomenal' ace, find out more here.