As per Calciomercato, it appears West Ham United and new recruitment chief Rob Newman have identified a brand new target as they join the hunt for Club Brugges forward Charles De Ketelaere.

The Lowdown: Newman era begins...

After West Ham officially announced the appointment of Newman, with the club chief now set to oversee a new era of scouting and transfers at the club, they have been linked with a plethora of attackers.

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Over this last week alone, the likes of Raul de Tomas, Andrea Belotti and exciting Man City youngster James McAtee have all been linked with a move to the London Stadium.

New targets are surfacing on a consistent basis as news emerges on yet another one.

The Latest: West Ham join De Ketelaere hunt...

As per Calciomercato, West Ham and Newman have now joined the race to sign Belgium international De Ketelaere who even grabbed a goal against Euro 2020 champions Italy recently.

The 20-year-old forward, who can operate as a second striker as well as an attacking midfielder, is attracting interest from all over Europe - with the likes of Napoli, AC Milan and Everton all eyeing a move.

Now, West Ham have joined the hunt for his services as manager David Moyes seeks to bolster his attacking options.

The Verdict: Exciting talent...

The 6 foot 4 attacker, who has been likened to Liverpool star Roberto Firmino for his style of play as a false nine (Goal), has also been praised as a real all-rounder.

Brugge legend Gert Verheyen told Het Nieuwsblad (via Goal) that De Ketelaere is a 'complete' player with a 'mix of technical and physical qualities'.

Moyes has admitted on several occasions that he would like to bring in promising young players with re-sale value and this exciting forward could certainly fit West Ham's bill.

In other news: West Ham now plotting big money bid to sign 115-goal striker who Moyes personally wants, find out more here.