According to Eurosport, West Ham are now 'considering turning their attention' to Real Madrid striker Luka Jovic amid their desperate hunt for a new forward - with the Galacticos prepared to let him leave this summer.
The Lowdown: West Ham in long, arduous striker hunt...
Manager David Moyes has been looking to add a new striker to his ranks since the start of the January transfer window.
The Scotsman himself even confirmed that bids had been lodged in an attempt to sign a new forward - revealing that an offer had been made for Youssef En-Nesyri of Sevilla.
They have had little luck in signing a striker this window, either, with Eurosport now bringing the latest as West Ham attempt to cast their net wide and finally put an end to the search.
The Latest: West Ham now weighing Jovic swoop...
As per the outlet, Madrid are prepared to let out-of-favour forward Jovic leave this summer and West Ham are now considering a swoop for him.
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The 23-year-old spent the second half of last season on loan at former club Eintracht Frankfurt, where he managed four goals in eight starts.
However, the young striker will not be in Carlo Ancelotti's plans this season and West Ham may now revisit his situation as a result.
As explained, though, West Ham will face stiff competition for Jovic with three clubs in Germany also eager to sign him.
The Verdict: Last gamble?
Jovic was once tipped to become 'the best striker in Europe' (The Guardian), and even though things haven't gone to plan for him at the Bernabeu, he could feasibly turn his career back around at West Ham.
Still young, the Serbian has already amassed an impressive 59 career goals whilst being described as 'world class' by former Frankfurt boss Adi Hutter as recently as January (realmadridlatestnews.com).
Depending on the potential transfer fee, with no mention of a valuation in Eurosport's update, Jovic could be the ideal striker signing for Moyes.
In other news: 'Yesssss', 'Incredible', 'We are blessed'...West Ham fans erupt over official club announcement, find out more here.