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Naming Rights Now A Three Horse Race

The race for the £100 Million naming rights deal is certainly hotting up in N17.

Some information about the Brave New World is already in the public domain, like you’ll be able to boycott stuff with Gooner Jamie Oliver’s lisping cake-hole on in the new Sainsburys.

What is really desperately sought is name of the company that will either blight or bless the new stadium when it’s built. The shortlist is Dulux, Crown and Blomberg. There are at least 2 others but as we don’t have their names and they are though to be deals without legs, we’ll skate over them.

Dulux and Crown? I’m hardly ecstatic. Cue endless headlines of ‘Whitewash’ and ‘Paint the town red’ etc. Marvellous.

Bloomberg I like. I don’t know why, it just has a Champions League vibe about it.

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Well now, when it comes to football, one man has for many years been the most noticeable, the most controversial, and occasionally the most successful blogger this country has ever produced. His pithy words and abrasive style make him as famous off the pitch as he is on it. This man is Escapini. "I love football. Football she's a cruel mistress. She's, she's more than a mistress. She's a wife, she's a mother, she's a daughter, she's an errant child. She's a… she's a… she can make you laugh, she make you cry. She can bring tears me eyes. She can bring blood to me shoulders. She can bring a kettle to the boil." "Cause football is about nothing, unless it's about something and what it is about, is football."

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