Well now, when it comes to football, one man has for many years been the most noticeable, the most controversial, and occasionally the most successful blogger this country has ever produced. His pithy words and abrasive style make him as famous off the pitch as he is on it. This man is Escapini. "I love football. Football she's a cruel mistress. She's, she's more than a mistress. She's a wife, she's a mother, she's a daughter, she's an errant child. She's a… she's a… she can make you laugh, she make you cry. She can bring tears me eyes. She can bring blood to me shoulders. She can bring a kettle to the boil." "Cause football is about nothing, unless it's about something and what it is about, is football."

1 min readPublished 28 Jul 2011, 18:32Updated 28 Jul 2011, 19:16

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How To Humiliate Your Team [quick vid]

Is this advert for Venky’s chicken the worst ever to involve footballers?

Cha Du-Ri and Ki Sung-Yeung have made a few howlers in recent times but this effort to promote both Blackburn Rovers and Venky’s to the emerging Indian market is something else.

Blackburn boss Stevie Kean has made a number of trips to Venky’s HQ since taking over from Sam Allerdyce but has yet to appear in a company commercial.

The reaction of the Rovers player to the advert will be interesting but since most of them are picking up seven figure salaries they aren’t going to be too bothered about the club’s latest venture.